via Real Simple
Literally, though. I love this lighting. And the whole ad totally makes me want to crawl into bed. *Genius.* Sidenote: can you imagine what kind of styling it took to get this look? Like, some romping around? Several shots of the pillows one way, then another? A little more turn down? I don't know if I have the patience for that :D But mmm, looks so posh + cozy + inviting, right?